Insider Intelligence data reveals that Twitter may lose more than 30 million users in the next two years after Musk’s acquisition of the company.
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Twitter Profiles Reveal
Shortly after the US billionaire Elon Musk acquired Twitter; He began publicly showing what he called “Twitter Profiles”.
These files reveal practices that the company had hidden in the past years, such as tampering with algorithms, blocking the accounts of journalists, activists, and officials, and preventing publications of some users in secret without notifying them.
What did the Twitter Profiles reveal? How did the platform manipulate its algorithms? What is the impact on the freedom of its users?
Twitter platform is one of the largest platforms for social networking sites, as it was established in 2006, and today it has reached more than 100 million active users, and more than 500 million tweets are published on it per day, but recently, Twitter began to suffer several confusions and resignations, It led to falling below the barrier of 100 million users, with the loss of many of them due to the policy followed by the new owner of the platform, billionaire Elon Musk.
Musk’s Acquisition Of Twitter: Development Or Destruction?
Musk acquired Twitter on October 27, and since he took over the company, he began to implement his laws and impose his views. Musk wasted no time getting to know the way officials manage the platform when assuming his duties, but began his new era by dismissing several executives, including former CEO Parag Agrawal, Chief Financial Officer Ned Segal and Head of Legal Affairs, Trust and Safety Vijaya Jade, at the same time. .
This change in the management of one of the largest social media platforms – which has a significant impact in several areas such as economics, politics and technology – makes observers feel the danger that the arrival of a large figure such as Musk to a site the size of Twitter may bring, which makes the platform’s sky cloudy, heralding a mass exodus.
Migration Of Tweeters Threatens The Blue Bird
Data from Insider Intelligence – which studies market research – showed that Twitter could lose more than 30 million users in the next two years, after Musk takes over.
The study expects that Twitter will lose about 4% of its users in 2023, and 5% in the following year, which means that more than 32 million users will leave the platform, according to the expectations of Insider Intelligence, which has been tracking the platform since 2008, and believes that users will abandon the platform due to technical problems. The increase in hate speech and the spread of hateful or unwanted content.
It is expected that Twitter will lose more users in the United States than any other country, as the numbers are expected to decrease from 58.7 million in 2022 to 50.5 million by the end of 2024, due to Musk’s policy, which many people do not like, and the report said that most of the departures They will be under 25 and over 45, because they are not loyal enough and are less willing to endure a humiliating experience, the report describes.
But there are those who believe that the platform has a good base of loyal users who cannot leave, and Musk cannot force them to do so, as he did with his employees.
Elon Musk – Technology page design
Musk recently fired dozens of employees who criticized or mocked him in their tweets
Twitter Employees Resign
Twitter began losing its employees after Musk recently fired dozens of employees who criticized him or mocked him in their tweets. Musk then set a deadline for all employees to respond to his message, as he sent a link and a final warning to the employees, and any employee who did not agree with what was included in the letter, it will be tantamount to The end of his career with Twitter, and he will receive an end-of-service bonus for 3 months.
Twitter has about 2,900 employees left after Musk’s warning deadline, due to Musk’s unofficial dismissal of about half of the workforce of 7,500 people, after taking office.
Some believe that the impact of these resignations on the platform will be temporary only, as the platform and Musk are greatly concerned with compensating the competencies that were sacked or resigned, but the question that arises is where these competencies will go.
Your Employees Are Your New Competitors
After Musk dismissed Alfonzo Fons Terrell and Davis Brown during the mass layoffs last November, the two former employees work on a social media platform called Spill and promote it as an alternative to Twitter.
They say the app will cater to “culture pioneers” and be a refuge for those fleeing Twitter’s new policies. The platform’s creators added that it aims to be a “real-time conversational platform that puts culture first.” The founders revealed that the platform will be launched early next year (Twitter Profiles Reveal).
Terrell was Global Head of Social and Editorial Affairs at Twitter, and Brown was a Product Manager at Twitter with a primary focus on machine learning.
Twitter CEO Jack Dorsey addresses students during a town hall at the Indian Institute of Technology (IIT) in New Delhi, India, November 12, 2018. REUTERS/Anushree Fadnavis
The Cake Is No Longer For Musk Alone
Many Twitter users and employees may blame Jack Dorsey for selling the platform to Musk, but Dorsey seems to have found that the “blue bird” is on its last breath.
Dorsey recently suggested that there should be a free and open social media protocol that is not owned by any company or group of companies. He added that this protocol allows users to build and choose their own algorithms according to two factors, moderation and importance, and it will not be subject to the control of the company or the government.
“Mistakes were made in the past, and Twitter would be better off today if the company focused more on the tools for the people who use the service, rather than the tools for us,” Dorsey said.
He continued, “The problem today is that we have companies that own the protocol and discover the content, which puts one person – in the end – responsible for the decision to publish or delete.”
Dorsey cited Bluesky, a non-profit organization launched by Twitter, as well as Mastodon and Matrix as startups that could live up to his vision of what constitutes a free and open protocol for social media.
He said he would provide grants for promising projects, starting with $1 million for Signal, an encrypted messaging app.
This money, which will help these startups, is the decisive factor in the success or failure of Musk’s project, which is why Musk seeks to build the “X” application, or as he knows it, “the application of everything.”
Musk’s Gamble Could Make Twitter An “All-Or-Nothing” APP
The concept of the “app of everything”, often referred to as a “super application” is very popular in Asia, and technology companies around the world have tried to replicate it.
This application offers a range of services to users such as messaging, social networking, payments and e-commerce.
These behemoths are widely used in Asia, because the mobile phone is the main form of Internet access for many people in the region, Scott Galloway, a marketing professor at New York University, wrote last year.
The Chinese super app WeChat has more than 1 billion monthly users, according to the latest estimates, and is ubiquitous in daily life in China. Through it, users can order a taxi, send money to friends and family, or make payments in stores.
Adding more tools and services to Twitter could help Musk reach the company’s growth goals. During a question-and-answer session with employees, he said he wanted Twitter to grow from 237 million users to “at least a billion”.
Musk needs these numbers to be able to extract at least $ 1.2 billion, which is the value of the annual interest on the $ 13 billion loan that Musk borrowed in order to finance part of the Twitter deal, and this amount is greater than Twitter’s profits for the entire year 2021 “Twitter Profiles Reveal”.
Twitter & Musk’s Harsh Winter
This winter falls on the “blue bird”, heavy and harsh. The storms that started early will not calm down and the migration of users has not yet begun. Even after the closure of the accounts of some journalists and the threat of the European Union and human rights associations to Twitter because of this step, we did not see the severe bleeding of the tweeters, but this does not mean that Twitter users feel safe on the platform, and it does not mean that they do not try other platforms, which, if it happens, will be the inevitable end of a large platform.
However, there are important questions that the coming days and months may bring answers to, which are:
Did Musk - who is famous for his economic intelligence - lose one of his most important deals? Is it a strategic move in a major war? Will the coming days show the war for which Musk sacrificed the Blue Bird to win?
Musk Removes A Twitter Feature That Makes It Easier To Request Support
In the past few days, Twitter has removed a feature that was promoting hotlines to communicate with organizations and bodies that provide support for suicide prevention, freedom of expression, and other safety sources for users looking for specific content, and according to two people familiar with the matter, the removal was ordered by the company’s new owner, Elon Musk.
The feature, known as #ThereIsHelp, was not previously reported to have been removed and was appearing at the top of searches for specific contacts of support organizations in many countries related to mental health, HIV and vaccines. , sexual exploitation of children, COVID-19, sexual violence, natural disasters, and freedom of expression.
Removing the feature could add to concerns about the safety of vulnerable Twitter users. Musk said impressions or views of harmful content had been declining since he took office last October, and he tweeted graphs showing a downward trend, although researchers and civil rights groups tracked an increase in tweets containing racist insults and other hateful phrases.
Neither Musk nor Twitter responded to a Reuters request for comment on removing the feature.
Musk On Topics Such As Freedom Of Speech & Suicide Prevention
In this regard, AIDS United, based in Washington, and iLaw, a Thai group that supports freedom of expression, both of which were benefiting from promoting their services thanks to this feature, said yesterday, Friday, that the disappearance of the feature was surprising to them. .
“Aids United” said that the web page that was linked to the Twitter feature was attracting about 70 views per day until December 18, but after this date, the number of views decreased to 14 views per day in total.
Damar Junitar, executive director of the Southeast Asia Freedom of Expression Network, also tweeted on Friday about the feature’s disappearance, saying it was “stupid action” on the part of the social media company that might prompt his organization to drop it.
Reuters was not immediately able to determine why Musk requested the removal of the feature. The two sources familiar with his decision declined to be named to protect themselves. One said that millions of people have come across “there is help” messages.
Advantage Or Scandal? “Twitter” Will Tell Everyone How Many People Saw Your Tweet
Twitter has decided to launch a feature that enables users to view the number of viewers of their tweets, similar to the features on platforms such as YouTube, which show the number of times a video has been viewed.
The announcement came via a tweet by Elon Musk on the platform, in which he said, “Twitter will allow the number of views, so you can know the number of times a tweet has been viewed, and this is normal for a video.”
“More than 90% of Twitter users read, but don’t tweet, reply or like.”
Twitter already has a feature that shows more detailed analytics about tweets than just the number of likes, retweets and quotes.
When you click the “View Tweet Analytics” button below your posts, you can see how people interacted with your Tweet, such as how many people visited your account.
You can also see the total number of impressions, defined as “Twitter views of this Tweet”.
The difference in the new number display feature is that the number will be visible to everyone, not just the account holder.
Not all users can access this feature yet, as it will take some time to roll out.
The feature is currently available on iOS and Android, with new functionality expected for the web platform soon.